Brand
Pfaff
Product
Sewing machine
Pfaff
Product
Sewing machine
Initial situation
A completely new product line based on a common technical platform had to be developed for the PFAFF brand, from the very basis up to the high end. It was the aim to develop a system design with trendsetting innovations and high brand recognition by means of a brand-specific design. A formal line that should find its culmination in a top-of-the-line model.
A completely new product line based on a common technical platform had to be developed for the PFAFF brand, from the very basis up to the high end. It was the aim to develop a system design with trendsetting innovations and high brand recognition by means of a brand-specific design. A formal line that should find its culmination in a top-of-the-line model.
Idea
The basic idea was to optimize the working process by maximizing the manual and visual workspace. This task required the redefinition of the technical concept. By increasing the »C-room« not only a spacious manual workspace was created but also new proportions and ergonomic conditions. The design of a huge front panel that can be varied by using different materials and graphic designs, should ideally complete this manual area as an informative level. An aesthetically high-quality level for both, the communicative as well as the creative process.
The basic idea was to optimize the working process by maximizing the manual and visual workspace. This task required the redefinition of the technical concept. By increasing the »C-room« not only a spacious manual workspace was created but also new proportions and ergonomic conditions. The design of a huge front panel that can be varied by using different materials and graphic designs, should ideally complete this manual area as an informative level. An aesthetically high-quality level for both, the communicative as well as the creative process.
Implementation
New highlights were created.
›Spacious‹
– A new definition of space.
›Bright and clear‹
– A new definition of sight.
›Precise‹
– A new definition of exactness.
›Creative‹
– A new definition of dimension.
The new product line with the top model ›creative vision‹ opens up unexpected prospects and creative fascinations.
New highlights were created.
›Spacious‹
– A new definition of space.
›Bright and clear‹
– A new definition of sight.
›Precise‹
– A new definition of exactness.
›Creative‹
– A new definition of dimension.
The new product line with the top model ›creative vision‹ opens up unexpected prospects and creative fascinations.